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SOCIAL MEDIA AND ECOMMERCE MANAGER
Businesses of all sizes worldwide realize that a social media presence is no longer an option, it is mandatory. In 2017, ecommerce sales estimated at more than $400 billion and a growth rate several times that of total retail, it is surprising that at least 1/3 of all small businesses have no websites and almost ¾ of those who do still have no ecommerce.

So, understanding the need for experience in social media and ecommerce is a must. This path will train you to combine digital marketing, content marketing and customer relations by teaching a deeper engagement with social media platforms. You will gain expertise in a large number of platforms and how content can be integrated across them all.

Become knowledgeable in multiple forms of published content to develop a deeper brand awareness to help cultivate leads and sales from social media relationships. Finally, learn how to build ecommerce platforms for companies that desire to expand their business to online which will enable you to take advantage of this exploding opportunity.
COURSE INDEX
ARI has created 20 courses that are specifically designed to focus on the Social Media and Ecommerce field. Courses are designed to be taken either singly or, when taken together as a full complement, provide the successful learner with skills that will allow her/him to use the knowledge and talents to a business-focused application.

These courses are geared to help one go beyond the predominate personal use of social media and to both understand and apply the training to businesses that rely on social media to reach, engage, and maintain their customers and market presence.
 Amazon 101

 Amazon 201

 Branding and Exposure 

 Facebook 101

 Facebook 201

 Facebook 301

 Google Adwords 101

 Google Adwords 201

 Instagram Marketing

 Internet Marketing Tools

 Keyword Strategies 

 Mobile Videos &   Photography
 Print on Demand 101

 Print on Demand 201

 Automate Your Sales   Funnels 1
 Automate Your Sales   Funnels 2
 SEO 101

 Social Media Presence

 Story Telling Formula 

 YouTube Marketing

Amazon 101
Course Description
Amazon offers a variety of independent ecommerce opportunities, including marketing and selling a product, conducting affiliate marketing, using Amazon Pay within a company, having a local service listed for referrals and reviews, developing and promoting any number of information or entertainment products, and using it’s advertising services. Learn how these opportunities can generate independent income streams or be integrated within a single business interest.
What You'll Learn
  •  Outline Amazon’s range of operations and impact in the digital marketing world.
  •  Investigate the promotion potential for a personal product line through Amazon. 
  •  Review the business opportunities of Fulfillment by Amazon. 
  •  Examine the intermediary sales opportunities of Amazon Associates. 
  •  Evaluate the feasibility of using Amazon Pay in a store or on a website 
  •  Review the Local Services Marketplace and its application process. 
  •  Explore the wealth of information products to create and market.
  •  Analyze advertising options that may be of value to a business.
Amazon 201
Course Description
Fulfilment by Amazon provides several types of support for the entrepreneur who wants an online store but doesn’t want to personally conduct many of the busy operations like storing, packing, shipping products, and handling customer returns. Learn how to analyze the profit potential of products, as well as to list and sell them on the Amazon platform. This course shows which products are best for starting out, how to start with minimal capital investment, and tips for early success.
What You'll Learn
  •  Review basic account information.
  •  Analyze sales rules, requirements, and learning resources. 
  •  Identify profitable products and pricing strategies. 
  •  Determine effective methods of sourcing and listing. 
  •  Execute scanning, shipping, customer feedback, and tips for success.
Branding and Exposure
Course Description
A brand is the image and promise to the consuming public, whether it represents a person or a business. It cannot be created solely by its owner; rather, it occurs from interaction with other people over time and experience. Learn the underlying decisions that must be made to design and present effective brand potential, and the guidelines for delivering information that will cultivate its growth. Also gain skills with Canva, a practical software for creating materials to best promote it.
What You'll Learn
  •  Identify the key concepts of building a brand.
  •  Examine industry-relevant strategies and social media outlets for developing a business identity 
  •  Apply the mechanics of creating a brand image. 
  •  Elevate practical branding activities.
Facebook 101
Course Description
This course lays the foundation to start building Facebook ads that effectively target a market with the reach and exposure of this powerful network. Students begin navigating like professionals, learn to manage pages, create pixels and use pixel helper, and familiarize themselves with Power Editor. Coursework includes creating audiences, setting ad objectives, and creating ad campaign as well as determining its budget.
What You'll Learn
  •  Navigate important elements of a business page.
  •  Review basic tools for promoting and evaluating ad engagement. 
  •  Outline pixel functions within Ads Manager. 
  •  Start an ad campaign.
Facebook 201
Course Description
Proficiency with Facebook's Business Manager is crucial for businesses and agencies to handle multiple business accounts. Learn to use and navigate this valuable tool by creating Pages, Page Roles, and Ad Accounts to a business structure. Students also assign people, delegate, tasks, and see how to make billing simpler than ever before.
What You'll Learn
  •  Construct an accurate and effective Business Manager account.
  •  Use three processes to bring Ad Accounts into Business Manager. 
  •  Add people and assign roles. 
  •  Apply Business Settings and manage your ad accounts.
Facebook 301
Course Description
Here’s where you integrate your technical skills to build thorough ad campaigns. Topics include how your website, domain name, business page, and Ads Manager work together to establish value for your business and increase conversions. Students create custom and look-a-like audiences, learn to track conversions and retarget customers with the Facebook pixel, and apply essential metrics.
What You'll Learn
  •  Review important components of creating a Facebook business.
  •  Create your Facebook business. 
  •  Construct ads in Ads Manager. 
  •  Optimize campaigns with customized audiences and ad metrics.
Google Adwords 101
Course Description
Being the #1 search engine means Google has the greatest advertising reach locally or globally, with graphic display ads, text-based search ads, and mobile app ads. Start using the essential structures of Google’s Adwords system by learning how to create and run Google Search Network and Google Display Network ad campaigns. Students practice search strategies, ad set ups, targeting methods, and basic features of Google Analytics.
What You'll Learn
  •  Outline general structures within the Google advertising system.
  •  Create ad campaigns in the Google Search Network. 
  •  Create ad campaigns in the Google Display Network. 
  •  Define basic fundamentals of Google Analytics.
Google Adwords 201
Course Description
This course elevates the basic ad campaign skills of Google Adwords 101 and teaches Google Shopping and YouTube for greater use of the Search and Display networks. Finer points about audiences, targeting, and placements are covered. Furthermore, students learn to better analyze metrics within Google Analytics to determine marketing and optimization strategies.
What You'll Learn
  •  Deepen basic Google Search Network ad strategies.
  •  Examine Google Shopping and Google Merchant Center to optimize an ecommerce business. 
  •  Increase targeting, tracking, and optimization on Google Display Network. 
  •  Implement fundamental aspects of YouTube ads and Google Analytics.
Instagram Marketing
Course Description
As Facebook’s younger sibling, Instagram is not to be overlooked as a powerful platform for brand exposure and social engagement. Coursework includes distinguishing its unique functions, setting up an account, posting meaningful content, optimizing visual effect, using hashtags, creating stories and live broadcasts, promoting growth, and strategies for achieving conversions.
What You'll Learn
  •  Execute basic Instagram functions.
  •  Set up an Instagram account. 
  •  Optimize marketing impact with effective copy and visual effect. 
  •  Analyze best practices for hashtags and IG stories. 
  •  Develop strategies for growth and conversions.
Internet Marketing Tools
Course Description
Each of the numerous tasks of digital marketing is supported with a plethora of software resources, pertaining to operations such as payment services, content management, email scheduling, platform integration, and more. Many tools integrate other tools! Students get an overview of what’s available as well as strategies for how to get started and what to prioritize for maximizing business growth.
What You'll Learn
  •  Review security considerations regarding your website, passwords, and payment transactions.
  •  Investigate software options for development of your website design, brand, marketing content, email operations, and sales funnels. 
  •  Analyze the kinds of tools available for search engine optimization, keyword ranking, and tracking the activity of your competition so you can reverse engineer their success. 
  •  Contrast the many ways you can track in detail the people and use of your site and your competitors’ sites, to evaluate and improve ad performance, as well as manage customer support.
Keyword Strategies
Course Description
Whether it’s selecting a domain name, sustaining engagement, or driving traffic, keywords are the vital elements to website ranking. And the secret to choosing what works best depends on knowing how audiences think and search. Learn the kinds of analysis that will yield the best keywords for a business, and the ways of using those keywords that will have the most effect. Also covered are common mistakes to be avoided, how local business will differ in its use of keywords, best practices, and advanced targeting strategies.
What You'll Learn
  •  Review parameters of keyword operations that influence search engine ranking.
  •  Analyze strategic use of keywords for marketing advantage. 
  •  Outline ways to assess a store or website’s success with keyword choice and placement. 
  •  Deepen insight to advanced evaluation of keywords.
Mobile Videos and Photography
Course Description
Marketing content is moving increasingly to video as Smartphones keep getting smarter and consumers, more than ever, want to see what’s happening on-the-spot. In this course, students analyze video differences across platforms; plan and create an original phone video; and, apply lighting, audio, movement, transitions, voiceover, subtitles, and other features for best effect. The final result is an uploaded video story.
What You'll Learn
  •  Distinguish the traffic and features of major platforms for video marketing.
  •  Review technical elements and strategies in creating effective phone videos. 
  •  Apply FilmoraGo features to edit an original video. 
  •  Upload, tag, and subtitle a video to Facebook and Instagram.
Print on Demand 101
Course Description
This course allows students to decide if print-on-demand may be just the thing to monetize their opinions or creativity, or both. Learn the elements, creation and preparation of a design. Other topics include research tools, considerations for hiring designers, the structure of a successful POD campaign, and scaling winning designs up and out. Marketing analysis focuses on Facebook ads and Facebook audiences.
What You'll Learn
  •  Outline practical aspects of POD operations.
  •  Implement winning designs and concepts based on different products. 
  •  Compare and contrast popular POD companies. 
  •  Analyze differences in fulfillment companies’ navigation apps
  •  Prepare to market for seasonal holidays and special events.
Print on Demand 201
Course Description
This course brings a POD business to the next level with elevated skills and tactics. Students use advanced store-front strategies for organizing products, devising collections with cross-niche designs, creating mock-ups with PlaceIt, and fine-tuning shipping rules and pricing models. Special focus is given to Facebook and Instagram accounts for promotions, best practices for branding, and upsells and cross-sales for scaling out.
What You'll Learn
  •  Optimize store front and shipping.
  •  Build store presence on Facebook and Instagram. 
  •  Execute best practices for branding. 
  •  Implement advanced sales with scalable designs, upsells, and cross-sales.
Using Technology To Automate Your Sales Funnels Management 1
Course Description
Revenue or marketing funnels lead a prospective customer through a series of steps to close a sale. What makes this system ideal is that a person buys into your proposition gradually so there is a higher level of commitment established with each step, converting them from a visitor at your site, to a paying customer, and then an upsold buyer. From lead generation, through sales, to closing business, imagine the efficiency and productivity of an automated system. Let Matthew White break it down for you, whether you want a funnel with 3 stages or more. Some businesses may prefer multiple marketing stages; others need a longer sales closing process - know that you can build what suits you and know that it will be in place with consistency and dependability.
Using Technology To Automate Your Sales Funnels Management 2
Course Description
Revenue or marketing funnels lead a prospective customer through a series of steps to close a sale. What makes this system ideal is that a person buys into your proposition gradually so there is a higher level of commitment established with each step, converting them from a visitor at your site, to a paying customer, and then an upsold buyer. From lead generation, through sales, to closing business, imagine the efficiency and productivity of an automated system. Let Matthew White break it down for you, whether you want a funnel with 3 stages or more. Some businesses may prefer multiple marketing stages; others need a longer sales closing process - know that you can build what suits you and know that it will be in place with consistency and dependability.
SEO 101
Course Description
Search engine optimization factors that influence a site’s organic ranking include elements of its content, architecture, and links. Learn how to evaluate keywords, title tags, meta descriptions and meta keywords, links and internal linking structure, and content formats that promote page rank. This course presents an overview of the kinds of tools available for keyword research and link analysis, as well as best and worst SEO practices.
What You'll Learn
  •  Define key terms and concepts of search engine optimization.
  •  Apply effective strategies in keyword research and page ranking. 
  •  Assess content and HTML for SEO effectiveness. 
  •  Determine the most effective SEO practices for a specific business.
Social Media Presence
Course Description
Because everyone is on social platforms to validate their brand, communicate their message, and build relationships, the challenge is how to stand out. This course provides insight to the successful mechanics of this crucial marketing operation to attract an ideal audience and build a loyal following. Students learn about operational maintenance, applying analytics, and social media tools such as spy software and autoresponders.
What You'll Learn
  •  Outline the business presence best suited to social media.
  •  Review strategies to locate and define the best audience. 
  •  Examine operational details of maintaining social media. 
  •  Determine how to stand out and capture following.
Story Telling Formula
Course Description
Content is the most essential element in business marketing, and stories deliver the most compelling content of all. Practice memorable, entertaining messages that shift people to seeing a product or service as the solution to their problem. Students learn the psychological underpinnings of good story-telling and a 5-step process for delivering the Quality Content + Relevance + Personalization = Better Results formula.
What You'll Learn
  •  Investigate the roots of story-telling in human nature.
  •  Analyze story structure. 
  •  Evaluate basic story-telling strategies for marketing purposes. 
  •  Apply extended story-telling strategies for marketing purposes.
YouTube Marketing
Course Description
With the massive shift to video marketing, the advertising advantage of YouTube is that a business only pays for an ad when people view it. This course teaches the distinctive features of various ads formats that can be run on this second largest search engine, strategies for promoting channel growth, and ways to optimize videos and customize a channel. Students create playlists for videos of their own, analyze how to sequence video segments that operate like a sales funnel, and learn advanced remarketing tactics.
What You'll Learn
  •  Investigate the YouTube landscape.
  •  Get a YouTube channel started. 
  •  Create names and descriptions that optimize SEO. 
  •  Craft ad formats to capture and retarget audiences.
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